We’re in the age of globalization, so if your company is not selling it’s products in the international marketplace you’re missing major opportunities and ultimately you may not remain competitive in North America.
I spent the first 15 years of my career building and leading international sales and marketing organizations in Europe, Latin America, and the Far East. It was some of the most rewarding work I ever did. What was my preparation for that career? Well, I had a keen interest in over seas languages and cultures and a desire to travel the globe. That was my foundation. Second of all, I moved over seas as soon as I got out of college and I got practical in country experience where I was immersed in a foreign language doing work in business. Those two levels of preparation made it easy for me to find an excellent job with a leading firm in international sales and marketing once I returned to the United States after living initially almost four years abroad after college.
I’m going to talk over the next few blogs about what it is to build and lead an international sales and marketing effort and I’m going to share some of my experience as it relates to how companies can best prepare themselves to go international.
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