First of all, remember that the most important tool that you have at your disposal for finding top talent is your network. When you start thinking about hiring new sales and marketing people, plan and execute a communication strategy to all of your friends, associates, and colleagues throughout your inner circle, as well as all of your industry contacts. Develop a job posting for the positions that you’re looking for and send a personalized email with the attached posting to all everyone in your network. Ask each person personally for their help in recommending any individuals who would fit the specific position that you’re trying to fill. Ask each person to forward your email on to their friends and colleagues who might know of individuals who are searching for a new opportunity in sales and marketing.
This technique seems simplistic, but it works. What you’ll find is by going out to your network in this manner, you’ll be able to tap a very effective resource, since most great recruiting is done through your friends’ business colleagues.
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Labels: recruiting