Season's Greetings from Cube Management

'Tis the Season for Sales Acceleration

Happy holidays from all of us here at Cube Management. 2005 has been an exciting year of growth for our company, and we've greatly enhanced our services to help companies accelerate their sales. Over the past year, we've been privileged to work with a growing list of leading businesses throughout the Pacific Northwest, and have expanded our sales and marketing recruiting services to help them hire top talent.

This holiday issue of Performance3 is another example of how Cube Management is committed to providing you with fresh ideas that will help improve your company's overall sales and marketing effectiveness.

We look forward to carrying on this commitment in 2006. And we wish you a very prosperous New Year!

Sincerely,
Andrew Rowe & Wayne Cozad
Managing Partners


Holiday Highlight: Children's Cancer Association

The holiday season tends to bring out the giving spirit in all of us, inspiring us to reach out to those in need and the causes we care about. At Cube Management, we're proud to highlight and support the amazing work of the Children's Cancer Association (CCA), a local non-profit organization that serves more than 12,000 seriously ill children and their families in Oregon and Southwest Washington annually. We encourage you to learn more about this incredible organization that brings hope, compassion and much-needed support to children and families in crisis. Visit CCA's website at http://www.childrenscancerassociation.org

Strategy

Boosting Website Lead Conversion With Pay-Per-Click Landing Pages

If you're like many marketing professionals in business today, you're using Pay-Per-Click (PPC) advertising to drive targeted prospects to your company's website, with hope of converting them to a sales lead through an offer or call to action. Unfortunately, many marketers mistakenly send visitors to their corporate website's home page. Why is this a problem? Because most B2B home pages have a large number of possible paths that visitors can take...only a few of which will convert them into a lead. Even advertisers who are savvy enough to send PPC visitors to a page directly relevant to their search query can still take steps to greatly increase conversions, by following some simple suggestions.

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Process

Case Study: Online Learning Company Doubles Lead Conversion Rates

Located in Portland, Oregon, KC Distance Learning is a leading provider of online educational programs for the secondary school market. A unit of Knowledge Learning Corporation, the company operates Keystone National High School, the largest online school in the country, and has offered powerful educational opportunities to more than 200,000 students to date.

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People

Hire The Best, Weed Out The Rest: Recruiting Top Sales Producers

Hiring top sales people is the key to accelerating your company's sales. Sounds like a no-brainer, right? Yet even if you agree with this, we all know from experience that finding and attracting high performance sales talent is anything but easy. Getting this right is a combination of both art and science, and requires a real commitment to excellence.

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