The good news is that it’s very easy to engage a web design firm to refresh your company website or provide you with new updated messaging. If it’s been more than a year since you looked at your website homepage, you should consider taking a critical look and decide whether you should freshen the image and messaging of your company. Many companies do a poor job of communicating their core value propositions to their customers on their website homepage, and as a result, while they may attracted many visitors, people quickly leave because they don’t find anything of particular interest.
One of our clients, a major custom application software development company, recently came to us to try to hire top sales and marketing talent for their company. When we sent candidates to their website, we got a ho-hum response from several of them and a decline of interest in pursuing the opportunity. This is a perfect example of how a website can damage your efforts, not just with potential prospects and clients, but also with the top sales and marketing talent that you need in order to grow your company.
Can you afford to leave your website old and outdated any longer? Consider a website facelift. Even better, think about what you can do to turn your website from static “brochure ware” into a lead generation machine.
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