I’m amazed at how often we come across companies that are spending lots of money to grow their sales functions but don’t have the right marketing in place. They fundamentally haven’t got the right mix between sales and marketing investments. In particular, in the 21st Century, a company’s website is an absolutely key component of the marketing communications mix, especially since websites are now the primary vehicle for capturing and converting leads and turning them into sales prospects. Lots of companies that are trying to increase sales have outdated websites with stale messaging, poor positioning, outdated graphics, unexciting web copy and few offers or calls to action.
If your company falls into this category, how can you afford not to put your best foot forward when it comes to your corporate website? Lots of companies underestimate the importance that a website has for communicating your company value proposition to target customers.
Your website is your company’s most important first impression for most sales prospects. When a prospect is considering your company, the first thing they’ll often do is go to your website to try and get more information. If that website is outdated, isn’t fresh, or has ho-hum messaging, that’s the image that you’re going to be communicating to them.
sales
marketing