Product Management and Product Marketing fit this model perfectly. Many companies don’t need full time Product Manager in order to plan and roll out new products or provide support to their sales force, but they do need some form of product management either on a part-time basis or during peak periods of new product launches. These scenarios lend themselves perfectly to hiring a Product Marketing Manager on a part time basis from a staffing firm.
We see many companies that look for this sort of fractional or interim management support in order to get the necessary work done, while lowering their overall costs in staff functions that don’t directly relate to driving revenue. A fractional product manager or product marketing manager can perform all of the critical functions that are required in order to support new product rollouts, product development, and sales force training without having to be full-time on your staff.
Think about using a sales and marketing staffing and recruiting firm as a critical resource to bring in the people that you need in order to fill the gaps in your organization.
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