This strategy offers distinct advantages to a small or medium sized company trying to conserve its cash and keep its payroll under control. A top Vice-President of Marketing could cost $200,000 in today’s economy on a full-time basis. Many companies don’t need nor can they afford such a person on their team, but could greatly benefit from fractional portion of that person’s time. So if your company needs this type of talent part time (say a day per week), it could spend $40,000 a year and still have access to strategic thinking and the skill sets of a top marketing executive without having to pay for it on a full time basis.
We see this trend happening through the ranks of director-level marketing management, Internet marketing, product management and product marketing functions. Companies need to have these functions capable of servicing their organizations but don’t necessarily need them on a full-time basis. So they increasingly look to outsourcing or staffing firms that can provide a talented marketing leader on an ongoing basis, but part-time. This is a very cost effective strategy for organizations that are trying to grow and need access to human capital and marketing functions, while still being able to contain costs.
If your company is considering looking for a new vice-president of marketing but you are concerned about whether or not you can afford the salary of such a person, or if you’re looking for a Product Manager, a Product Marketing Manager or a Director Of Product Marketing to lead a team, consider the option of outsourcing this function through a marketing staffing firm who can provide you with this support, on a part time basis.
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