Many companies over the last 5 years have been forced to cut their marketing staff and eliminate positions that were critical to their operations. Those positions include director, vice-president, and other marketing management positions including product management and product marketing. To counteract this trend and to overcome this shortfall, many companies are increasingly looking to outsource their marketing management functions to firms that can provide contract or fractional marketing managers at different levels of their organizations.
How can this work? Easily! This is the age of “renting” specific employee expertise, instead of “owning” it. A company that needs a vice-president of marketing who can provide strategy and direction can now contract that function for a fractional portion of a total full-time employee. Bring that person in on a weekly or monthly basis as necessary in order help plan and direct the marketing efforts without having to pay for that person a full time salary.
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marketing