Many companies laugh off the idea of using inside sales or telemarketing professionals in order to generate leads or close business over the phone. Yet the biggest companies and the best-in-class firms across just about every industry are using that as part of their arsenal in order to accelerate their sales and drive their growth. It’s a lot more efficient to deploy inside sales people and telemarketing professionals than it is to use outside field sales professionals for the same function.
Often, there’s a big gap between marketing and lead generation programs and field sales people that can only be filled by inside sales or telemarketing professionals. Companies use telesales & telemarketing in a variety of ways: Perhaps, they are doing lead generation qualification or they’re following up on leads that are coming from marketing programs. Or, they are actually performing inside sales functions and closing deals over the phone. There’s also a hybrid model which is commonly used by companies to qualify opportunities, close deals that can be done over the phone, and then pass larger relationship-based sales opportunities out to the field sales force.
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