Most companies have the classic problem of spending money on the marketing side of the fence in order to generate leads only to see that those leads are not followed up effectively by the sales team. This classic leakage leads to unnecessary expense and definitely inhibits a company’s ability to accelerate its sales.
If your company is experiencing this problem, there is a solution--it’s quite easy for you to reengineer your marketing and sales process and connect the dots so that you don’t have any discontinuity between the functions that are generating leads and those who are supposed to follow up on them.
sales
marketing