If your company is struggling to come up with the margin dollars to support a full-time product marketing function, you should consider outsourcing that function or bringing in a fractional product marketing manager from a staffing firm or a sales acceleration consulting company. This will allow you to still complete your vital product marketing functions product management functions using fractional resources that cost a lot less than a full-time equivalent. You can still get the critical task done to support sales acceleration.
If your company is thinking about how it can improve the performance and sales of products in the marketplace, throwing more sales resources at the problem is not always the solution. Product marketing seeks to fill the gaps between sales, marketing, customer service, and engineering, allowing companies to push additional revenues from specific product lines that they’re trying to grow.
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