One idea is to use email marketing to send very targeted offers to segmented populations. Our company is using email marketing to offer free guides and whitepapers to specific prospects that are in a specific segment of our potential target market. This is a great way to distribute information and do lead conversions with some of your best prospects and also stay in front of them on a regular basis without overloading them with information.
Email marketing still has its place in the overall sales and marketing mix. Many companies have become disappointed with the results they’ve gotten from this aspect of their marketing programs. But email marketing, when done properly, remains a viable tool. By using nurture marketing and direct drip campaign techniques, it is possible to use email marketing to improve the overall progression of your prospects until you can convert them into actual customers.
sales
marketing