Here are a couple of ideas about how to overcome that: First of all, make sure to take time to explain to people and update them about what’s going on in your company. Give them the elevator pitch about your company without spending a lot of time just talking about yourself. Also, when you meet friends or business associates for breakfast, ask them to give you their elevator pitch and a quick update on their business, its size, the kind of work that it does, who its customers are, etc. You’ll be amazed at how that can lead to discussions of either opportunities for doing work together or making vital introductions to each other and referrals.
Also, make sure to keep your friends and business associates and network associates on your mailing lists so that when you’re doing email campaigns and other types of updates on your company’s products and services, they are kept up-to-date on what your company is doing, as well.
Finally, make sure that you give them a copy of your business card and encourage them to visit your website to get information about your company. You’ll discover that a lot of people who've known you for a long time haven’t been to your company’s website and don’t have a current understanding of what your company does, which limits their ability to give or refer business to you.
By just practicing these simple principles, you should be able to get a lot more referrals and a lot more business opportunities without a lot more effort.
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