Many companies are now looking to employ sales or marketing specialists on a fractional basis. And so the term “fractional management” is becoming more common as part of the business lexicon as companies as they think about how to make sure they have got the right skill mix in their company without necessarily having to employ those resources full time. Another perfect example of outsourcing is when companies need to do a product launch, or they need to perform product management duties but they can’t afford to have a full time product manager costing seventy or eighty thousand dollars a year. A great solution to that problem is employing a fractional product manager for perhaps one quarter or one fifth of that cost and to make sure that vital product management duties are getting done inside the company.
These are just some of the examples of how companies can use fractional sales and marketing management and specialty skills to make sure they have a complete capability inside their company without spending on individual full time equivalents (or FTE’s) in order to have those capabilities in their company. As virtualization of companies continue, we see that this trend is going to continue to accelerate and Cube Management is optimally positioned to provide those fractional sales and marketing management services to companies that need them.
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