In today’s day and age, companies can ill afford to take on full-time equivalent employees to manage functions which can be easily outsourced. In fact most businesses today, particularly in marketing, can not afford to keep a large marketing staff, but they still need to complete those vital marketing functions. Companies are going to a much more virtualized model and the fundamental relationship between employees and employer has changed. Companies are often using a make or buy criteria to decide what they outsource to other companies, and what are core competencies that they need to retain inside their own walls with their own employees.
The trend is towards strong rethinking of maintaining a large headcount in the face of stiffer competition, tightened margins and higher specialization of particular skills that are required in order to be effective in the sales and marketing arena. This is where a relationship with an outsourcing company becomes valuable. Today, most companies can’t keep positions like product marketing managers or product managers full time or they can’t afford to have a full-time person doing search engine optimization on their staff, but they still need access to those functions. Obtaining those functions from an outsourcing or inter-management company like ours is a perfect solution.
sales
marketing