It's 2006 and it's a great time to think about and create some new year's resolutions in sales and marketing. Here are some questions for you to think about as you head into the new year:
Have I got a well developed strategic plan, strategic marketing plan for 2006? Have I developed goals and objectives for both myself and marketing teams as we head into the new year? Are my sales objectives aligned with companies overall goals? Do my sales team members all have a clear sense of priority and understanding of what their short term directives are? Have I got my lead generation programs sorted out and in order so that I know I can feed the pipeline with enough sales leads in order to meet our sales objectives? How is my sales team performance? Are there specific individuals that I need to put on corrective action or terminate so that I can recruit new sales people and fill those spots and top grade those positions? Are there things we can do to streamline our sales process and reduce our sales cycle by doing some flow charting and work flow development around our sales process? Is our website up to date and do we have good search engine optimization driving traffic to our website? And when people get to our website, are there good compelling offers and conversion mechanisms that will allow us to convert visitors into actual sales leads that I can pass on to my sales people? Should we consider a pay per click campaign in a new target segment or direct mail campaign that will help us drive more leads in the door from a specific new market that we're after? How are we going to beat our competition in 2006 and what are we going to do different to up the ante and gain market share in our core markets?
These are all just some ideas of topics that you could be thinking about as you head into 2006 and formulate into new year's resolutions. New Year's resolutions are great ways to press the reset button on complacency and past thinking and turn new ideas into new actions that will take your company and its sales and marketing forward.
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