Let's talk about building and managing effective third party distribution channels that can help your company to take itself to the top of its market and beat your competition. Many companies, for years, have looked at third party distribution channels as a vehicle for fast acceleration of their sales. There's a plethora of different types of them out there that you can select, develop and manage for sales success. Those range from value added resellers, to system integrators, to manufactures reps, to OEM's, to distributors, and to agents as well as international representatives. All of these types are immediately available to many companies and can be deployed for a fraction of the cost of a direct sales force. In addition to that, the cost can be very variable and can be absorbed by the actual sales revenue as it's produced, as opposed to being up front, fixed and unavoidable when you deploy a direct field sales team or inside sales team.
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