What are you doing to boost online conversion? Sure, everybody is using the internet and running search engine optimization & pay per click campaigns these days. But the real question is, if you're spending dollars to drive traffic to your website, what are you doing to make sure that you're maximizing the number of visitors to your website and who you're actually able to convert them into sales leads. Often times, companies spend money on SEO and pay per click campaigns to increase traffic, but they miss the mark entirely when it comes to creating calls to action, compelling offers, and other tools for their potential clients that would actually allow them to convert by gathering their contact information for further follow up and turn them into leads. This is a common mistake amongst companies that we work with. They spend money driving website traffic, but their site is not conversion friendly. Ultimately, they are spending money uselessly… they're pouring money down the drain in order to generate sales leads but they're not achieving their goals.
There are a lot of things that can be done to immediately make your website a lot more conversion friendly. The first thing is to make sure that you've got rich, compelling content that appeals to your audience and positions your company as a thought leader and expert in its field. If your website has this kind of information, people will want to read it. Secondly, make sure to convert your best information, best thoughts, and best useful tools to conversion mechanisms and allow those tools and guides and downloads to only be downloaded in exchange for contact information. This is a basic “blocking and tackling” technique on the internet.
A lot of companies give away everything for free and they don't ever ask for a website visitor's contact information. This is a big mistake. So, you need to have an architecture for content on your site that includes easy giveaways that don't require conversion but the more value added information that you have that should definitely subject to a conversion mechanism so you can capture sales leads and follow up with those prospects. Lots of companies spend too much time on promoting their site and not enough time on making sure that when a visitor gets there, they can actually convert them to a sales lead. We do work in this area to help our clients to improve the stickiness of their site and improve their conversion ratios.
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