Don't let your customers take control of your business. We've recently had a series of customers take an active role in doing projects that they were not suited to do, i.e. building websites where they wanted to have control over the content and actually write the content while we built the website architecture, the graphics, the navigation, etc. Several of these projects have turned into disasters, not because of the fact of the customers weren't capable of writing good content for their websites but because they didn't have the time or the priority that was necessary in order to get the site done on time. As a result of that, customers have fallen way behind schedule, in terms of getting their actual websites live, and they could have avoided all of this by outsourcing to a qualified service provider who has the turn key ability to develop and deploy a website, including navigation, graphics, architecture, SEO, etc.
If your company is considering developing a new website or refreshing your current website, think hard before you decide that you want to maintain control and do part of the project internally. If writing and developing websites is part of your companies core competencies, than you certainly should keep it in-house. But if you're not in the business of doing this for a living, you're much more efficient to outsource it to a company who does this all the time and who can do it faster, better and cheaper than you. That will free you to focus your resources on doing what you do best…making money and growing sales in your business. This is the age of outsourcing when it is time to give up those things that you can no longer do efficiently internally and turn them over to the experts. We certainly have learned our lesson and as we go forward with our clients. What are you doing to shed those activities that aren't part of your core competency so that you can focus on accelerating your sales and marketing your business?
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